Let’s Talk About It

Pink Impact 2021

Since we have not transitioned into creative for this yet I wanted to give you an idea of what we have done in the past. So the following is the build out of what we have done for an event that happens at Bethel over the summer called WorshipU. It is a 2 week intensive and so for this event we build out the whole campaign and you will get a better sense of what building that world we have discussed over the past couple meetings.

As always let us know if you have any questions and if not we hope to talk to you soon on how we can get this moving along with everything for Pink Impact 2020. Thank you again for your consideration.

WorshipU Case Study

85c18773469633.5c0a434d17afb.png — Primary Branding & Messaging

It all begins with an idea. In your case, it sounds like you guys have landed on “Let’s Talk About It“. Essentially we would boil it down to its core message and start from that seed.

Hierarchy

Early on with the development we will also develop the type hierarchy and the rules of this design world. This will help us define where the borders are and how things exist within this space.

The Buildout

Next we do a build out of what the brand looks like using these basic rules. We explore how it effects everything from print, to stage, to merch, to video to social. This is where you can start to see the shape of this world. The key items that continue to define the rules are your goals for growth, target demographics and overall strategy for communicating the narrative behind your brand.